Makeup can literally transform a face. It’s fun to apply, and highlights already beautiful features; however, it can also be tricky to master, and even trickier to hide flaws. Veteran and rookie makeup wearers alike spend time tediously applying concealer for a variety of reasons: lightening under eye circles, covering blemishes, and concealing scars, wrinkles, and discoloration. It takes time and practice to not only apply concealer correctly, but also choose the right concealer based on color, consistency, and quality. But even after selecting and applying a concealer, the battle isn’t over. Every makeup wearer has been there. At first, makeup is applied flawlessly before facing the long day or night ahead; however, after time, that flawless look is diminished with a disappointed glance in the mirror revealing the dreaded “creasing.”
So just what does concealer creasing mean and how to stop it? Concealer creasing diminishes the original goal of creating a smooth and perfect makeup finish and occurs for a variety of reasons based on skincare, skin type, and makeup quality. Creasing results in undesirable makeup buildup on the skin. Understanding the best combination of products as well as personal skin type can prevent concealer creasing.
So just what is concealer creasing?
When concealer is first applied, it often appears smooth and flawless; however, over time, concealer can buildup or pool in certain areas on the skin ultimately creating creases that diminish a flawless look and actually end up extenuating flaws that were originally covered with a fresh application. Creasing decreases the even distribution of concealer on the skin and therefore creates excess makeup that cakes or builds in small areas.
When and where does concealer creasing occur?
Concealer creasing occurs at some point after the initial makeup application. Most often creasing occurs hours into a long day, but creasing may be exasperated due to skincare habits, product choices, environmental factors, and even perspiration. Concealer tends to pool in already naturally creasing areas of the skin such as smile lines, eyelids, and under eye skin and crows feet. Age can also play a role in creasing as wrinkles are an easy place for makeup to build up.
Why does concealer creasing occur?
Creasing can occur for a variety of reasons many of which include a combination of problems ranging from skincare regiment to product quality, but these issues can be avoided. Here are some reasons why concealer creasing occurs and ways to decrease its likelihood:
1. Improper moisturizing
excessive oil production is one of the main catalysts of creasing. Everyone knows that it’s important to moisturize in order to maintain a youthful look and healthy glow, but some skin types naturally produce excessive oil which can contribute to makeup buildup and ultimately creasing.
Because of this, the natural assumption might be to assume that less moisturizing equates to less oil, but this is certainly a mistake. Without proper moisture, dry skin tends to compensate by creating even more oil. Applying makeup over excessive oil doesn’t allow the makeup to adhere to the skin; rather, it simply lies on the surface and over time slides and builds up in creases.
The solution to excessive oil production is to not only moisturize, but to choose the right moisturizer for the right skin type. Simply buying any moisturizer is not enough. It’s important to understand individual skin needs and purchase a moisturizer that’s especially created for those needs. This may require some background work before entering a store since hundreds of products are available all boasting diverse solutions to skin issues, but such research will absolutely be worth it in the end.
2. Lack of primer
Whether or not skin is moisturized, it’s important to set skin up for makeup before it’s ever even applied. One step that is often skipped or simply overlooked is applying a makeup primer. It is never advised to paint a bare wall without first priming it. Primer creates a smooth canvas and helps make colors pop and often prevents additional coats.
This same concept can be applied to makeup. Primer adheres to the skin creating a flawless canvas that not only helps makeup remain in place, but also helps conceal flaws and control oil and shine. The primers currently available not only help prevent creasing and makeup buildup, but many of them can help with a variety of other skin issues. Such primers are equipped to provide everything from sunscreen and brightening to redness and acne control in addition to their abilities to prevent creasing.
3. Low quality makeup
Everyone likes to save money, and makeup is no exception; however, any veteran makeup wearer knows the pitfalls of buying low quality makeup in order to save a buck. The old adage of “you get what you pay for” is absolutely true in the makeup world when it comes to certain products. Yes, it’s possible to skimp on some products and no one is the wiser, but when it comes to products like concealer, it’s important to research and buck up.
Applying cheap concealer will most likely end with unattractive creasing. Cheap makeup is not usually designed for lengthy wear, and it will often wipe off or pool in creases before making it through a typical day if it doesn’t already crease immediately upon application. In addition, purchasing cheap concealer may not save money since the coverage is not nearly enough which often forces the wearer to add more–a surefire way to promote additional creasing.
When purchasing concealer, it’s important to find one with just enough coverage to help it glide with the skin. There are certainly concealers that boast “no creasing” but creasing can also be avoided simply by knowing your skin type and purchasing quality over savings. Concealers are produced in liquids, creams, and sticks and should be chosen based on skin type. For instance, dry skin will only be emphasized by choosing a concealer with a matte finish, and oily skin can appear worse by using a cream concealer. Knowing what concealer is best for a particular type of skin is key in avoiding creasing.
4. Environmental factors
Sometimes there isn’t much that can be done about creasing simply because of uncontrollable environmental factors. Makeup stands little chance in hot and humid weather, or after circuit training in the gym; however, by following the simple rules of moisturizing properly, using a primer, and purchasing a quality concealer, creasing can be diminished or possibly avoided altogether. It’s always important to consider the day ahead and then cater makeup to what the day may bring. Many concealers are formulated for long-wear and some are even waterproof making them more likely to withstand extreme temperatures and avoid dreaded creasing.
Everyone wants to feel confident when glancing in the mirror. We want this confidence to apply whether it’s shortly after a makeup application, after hours of working in the office, while walking in the rain or humidity, or visiting the gym. So what does concealer creasing mean and how to stop it? While it may seem impossible to keep makeup looking fresh and avoid creasing, by following these simple tips, a fresh and flawless face can be a reality right up until it’s washed off at the end of the day.
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