Why is Everyone Obsessed with Baccarat Rouge?

Baccarat Rouge 540 is arguably one of the most popular perfumes in the world. It was born out of the collaboration between Maison Francis Kurkdjian and Baccarat. The internationally acclaimed perfumer Francis Kurkdigan first launched the perfume in 2014 in celebration of Baccarat’s 250th anniversary. The original run of 250 crystal bottles sold out immediately. When it was added to the permanent collection, a sixth-month supply of the perfume sold out in one month. That was the beginning of a cultural phenomenon. 

Who is Baccarat?

The company Baccarat has a long and illustrious history. It was founded in 1764 in the French town that bears its name. The company has a constant stream of commissions from royalty and heads of state across the globe. Its repertoire includes everything from paperweights and perfume bottles to jewelry and elegant stemware. 

Baccarat is a brand that brings to mind opulence, elegance, and luxury. Baccarat is also a popular casino game often associated with these qualities. It traces its history to gambling salons in Italy and France, where dealers wore tuxedos and women dressed in evening gowns. Today, many people still enjoy playing baccarat at land-based and online casinos

Who is Maison Francis Kurkdigan?

This fragrance house was founded in Paris in 2009 by Francis Kurkdigan and Mark Chaya. Francis Kurkdigan enjoys creating sensual perfumes with delicate perfectionism that have earned him many accolades. His rise to fame started when he was only 24 years old, when he created an international bestseller called Le Mâle for Jean Paul Gaultier. At the age of 30, he received the title of Chevalier des Arts et des Lettres. In Baccarat Rouge 540, he created a timeless scent that would bring him even more recognition across the world. 

What sets Baccarat Rouge 540 apart?

Baccarat Rouge has a complex, warm, yet slightly sweet scent with notes of cedarwood, jasmine, ambergris, and saffron. The inspiration for the perfume came from Baccarat’s iconic red crystal made of gold and crystal. The result of the alchemy process is crystals that are clearer and denser than glass. Clear crystal mingled with 24-carat gold powder is gradually brought to fusion at 540 degrees Celsius. 

To celebrate Baccarat, Francis Kurkdigan created a powerful perfume that isn’t too heavy and is neither too woody nor too floral. He didn’t work with heavy scents, such as vanilla and musk, but only with clear scents. 

Resurgence in popularity

The unique fragrance has become popular again over the past few years in part due to visibility on TikTok and its solid celebrity fanbase. It wasn’t until it had some fame on TikTok that the perfume cemented its cult status. 

Many celebrities have gone on record that they enjoy wearing Baccarat Rouge 540. Rihanna was one of the celebrities who helped to propel the perfume into mainstream conversation. She wore it as her signature scent before starting her fragrance line. 

Women who love to buy gold jewelry have the funds to purchase this perfume and consider it well worth the price. As it is long-lasting, wearers only need a small amount, so a bottle lasts for a long time. 

Celebrating a new era

To celebrate the perfume’s new era, a recent campaign visually captures how the golden fragrance melds to the wearer’s skin. One of the top hobbies in 2024 is getting active by playing games like pickleball and badminton. Baccarat Rouge 540 is powerful and long-wearing enough to last even when pursuing active hobbies. Whether wearing this fragrance to work, at leisure, or for a special event, it makes a singular impression.

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